← all workApeel Sciences· Project Manager & Consultant· 2025
A go-to-market plan for Apeel
Landscaped 10+ years of food-safety recall data to find whitespace, then built a 6-month GTM plan and a one-year tracking framework.
10+ yrs
recall data analyzed
The challenge
Find a defensible entry point for Apeel in the food-safety category and map the path to launch.
What I did
Landscaped food safety category using 10+ years of bacterial and fungal recall data to identify competitive whitespace and regulatory openings.
Built a 6-month GTM plan (personas, value prop, channels, proof points) and a one-year post-launch tracking framework; evaluated 4+ licensing vs. DTC paths via cost-benefit analysis.
GTMResearchStrategy
