← all workClover Sonoma· Consultant· 2024 – 2025
A Gen-Z strategy for a social impact brand
Benchmarked the competitive set and diagnosed penetration vs. frequency across 140+ data points, then translated it into a Gen-Z creative strategy.
The challenge
Figure out how Clover Sonoma should show up for Gen-Z shoppers in a crowded dairy set.
What I did
Benchmarked the competitive set on pricing, promotion, and placement and diagnosed penetration vs. frequency across 140+ consumer demographic and purchase data points; translated findings into a Gen Z content and creative strategy for seasonal launches.
CompetitiveAnalyticsStrategy
