Peet’s Coffee· Sales & Marketing Consultant· 2025

Profiling Gen-Z for Peet’s

Ran 150+ surveys and 20+ focus groups to define Gen-Z segments and messaging, mapped against 5+ competitor audits.

150+

surveys run

20+

focus groups

brand audits

The challenge

Understand how Gen-Z relates to coffee, and where Peet’s could win with them.

What I did

Ran 150+ surveys and 20+ focus groups profiling Gen-Z behavior; defined segments and messaging hypotheses and mapped the competitive landscape across 5+ brand audits.

Consumer insightsSegmentationMessaging