← all workSamyang America· Marketing Consultant· Berkeley, CA· 2025
A 300-person sampling activation
Led on-site logistics for a 300-person campus sampling activation, and re-staged the whole event same-day when rain forced a venue change.
The challenge
Run a large-scale campus sampling activation for the Tangle brand, with all the moving parts of inventory, collateral, and weather.
What I did
Led on-site logistics for a 300-person campus sampling activation (Tangle brand), managing sample inventory and collateral prep; re-staged the full event same-day when rainy weather forced a venue change.
Field marketingLogisticsSampling
