Uncracked is where it all started
I was the first marketing hire at an early-stage nutrition brand, where I grew retail from 0 to 50+ stores and owned positioning, email, and packaging.
0→50+
retailers, 6 SKUs
40%
email open rate
30%
click-to-open
$3K
annual budget run
The challenge
I joined Uncracked when I didn’t even know I wanted to do marketing. I shared a vision with the founding team, and as the first marketing hire I ended up owning everything from positioning to packaging to getting product onto shelves, all with very little to spend.
What I did
First marketing hire at an early-stage nutrition brand; grew retail distribution from 0 to 50+ retailers across 6 SKUs while owning positioning, brand guidelines, and messaging across retail, DTC, paid, and social. Built the email program from scratch, reaching a 40% open rate and 30% click-to-open across welcome and repeat purchase flows; launched and organized on-site popups (influencer events, wellness studios) to drive list growth. Manage packaging & co-packing: design, compare vendor quotes, review proofs, and coordinate timelines across suppliers, international leads, and co-packers to hold launch dates. Represented the brand at trade shows (Expo West 2x & TechCrunch); ran 10+ buyer meetings and category scouting.